Send Your Deal | Burned Once

Send everything to

Use the same email address you paid with so I can match your documents to your order. If the files are too big to attach, a link to a shared folder works too.

You'll get a reply confirming everything arrived and that the clock has started.

Two parts to this step. The documents come by email. The twelve questions below come through the form. Five minutes, and your answers ride along with your documents.

Bought the Workup + Debrief? Same first step: send the documents. Your workup lands within 3 business days, and the scheduling link for your live debrief arrives with it, so we talk with the findings in front of us.

What to send

Whatever the broker gave you. All of it.

The sales packet, the marketing document describing the business
Financial statements: profit and loss, balance sheet, whatever you were given
Tax returns, if you have them. If you don't, ask the broker. It matters.
The asset or equipment list
The purchase agreement draft, if you're that far along
Your deadline and anything already bugging you about the deal

Missing pieces? Send what you have. Part of the workup is the list of what you should demand from the seller and what it means if you can't get it.

The twelve questions

The documents are half the workup. This is the other half.

The paperwork tells me what the seller wrote down. These questions tell me what happened around the paperwork: what got said out loud, what you asked for and never got, what you saw with your own eyes. None of that is in the sales packet, and all of it changes how I read the sales packet.

Short answers are fine, a sentence or two each. If you don't know, write "don't know." That's an answer too, and sometimes it's the one that matters.

Your name

Email you paid with

The business you're buying

01How did you find this deal, and how long has it been for sale?

02Why does the seller say they're selling? And what do you suspect the real reason is?

03What has the seller or broker told you out loud that isn't written down anywhere?

Bigger revenue claims. "The books don't show everything." "The slow season is no big deal." "That traffic dip is temporary." Promises about customers staying.

04What have you asked for that you haven't gotten? Anything the seller says they don't track, or that you'll get "after closing"?

05When you've pushed on something uncomfortable, what happened?

Straight answer, delay, subject change, irritation?

06Have you watched the business actually run? What surprised you, good or bad?

In person for a physical business. Live inside the dashboards, not screenshots, for an online one. If you haven't yet, say so.

07What does the owner personally do every week that nobody else can? Is there anyone else the business couldn't run without, and do they know it's for sale?

08If one thing disappeared the month after closing, what would take the most revenue with it? And what actually holds that thing in place?

A big customer, a platform or ranking, a supplier, a key employee, the owner's personal relationships. Held by a contract, a handshake, or a friendship?

09Deal terms as they stand: asking price, what you'd actually pay, how you're financing it, and what's included.

Vehicles, equipment, inventory, real estate. SBA loan, seller note, cash.

10What's your timeline, and who set it? Is anyone telling you other buyers are circling?

11What's your background relative to this business? Is this your first purchase?

12Gut check: what's the one thing about this deal that bugs you, even if you can't prove it?

What happens next

Everything lands

Documents by email, the twelve answers through the form. I confirm receipt, the 3-business-day clock starts, and I get to work rebuilding the numbers.

I read it like a buyer

Claimed earnings checked against the tax returns. Asset list crossed against the filings. The questions nobody at your closing table is paid to ask.

Report in your inbox

Red flags, the exact questions to ask before you sign, and where the price should actually sit. Walk, negotiate, or proceed, on purpose.

Bought the Workup + Debrief bundle?

Same process, one addition. When your workup is delivered, that email includes a link to book your 45-minute debrief. We schedule it after the report exists so you're reading the findings before we talk, not waiting on them.

Landed here without paying? This page is the next step after checkout. Head back to the site to start a workup. If your payment went through but something isn't working, email and I'll fix it.

Got it. Now send the deal.

Whatever the broker gave you. All of it.

The documents are half the workup. This is the other half.

Everything lands

I read it like a buyer

Report in your inbox